Brands as Symbols
One of the most obvious reasons that businesses need branding is to get recognized more often.
It takes place when a consumer associates certain emotions and ideas with the brand’s elements. So every aspect included in your brand identity amalgamates to form a symbol. Symbols are mainly intangible factors through which we perceive a notion when we see a brand element.
Just about any trait that is valuable to the consumer can become part of the brand’s symbolism. Consider sustainability. Many consumers hold this value in high esteem and want to publicly advertise this quality to their social group. And so naturally, brands have converged on this in clever ways.
Brand Symbols and Meaning
A brand is a group of impressions in the consciousness of the consumer. Companies can reinforce these impressions by strengthening their brand identity.
Brands aren’t just limited to corporations; anything can become a brand with the right marketing. Even people can become brands—just think of the Khans, big production companies, Balaji films, Bigg Boss, MTV Roadies, etc., or the Bachans. In the same way, a location or lifestyle can also be branded. Ultimately, a brand becomes a brand by having unique characteristics that distinguish it from other companies. What sets you apart from your competitors?
What is an example of a symbolic brand?
Harley Davidson in bikes, Mercedes in cars and Ray Ban in goggles are examples of symbolism attached to brands in various ways – status, fun, adventure, or simply gratification of inner needs. In fact, an emotional brand could also become a cult brand over time with appropriate marketing mix elements.
What is the power of symbolism in branding?
Brand symbols are a powerful way to communicate what you stand for because they cut through a saturated world of claims and propositions that inevitably sound very similar from the perspective of a prospective client or recruit.
RBC, Fortune forever—our brand means authenticity, action, adaptation, and accountability.
RBC is a pioneering venture in cryptocurrency and blockchain, BLOCKCHAIN formed by a visionary, very enthusiastic, and passionate to help the world transform its lifestyle and economic growth, Mr. Sameer Keshari, a software engineer by profession and a blockchain developer.
His mission is to help high-earners as well as rough sleepers off the streets in a cashless world through technology. I spoke with the team to find out more as they entered the final stages of preparation to launch their pilot project. With the wind in their sails, they’re already a Rising Star of the Year with a 15 lakh community all over the world, going strong and heading towards launching the final stage of the blockchain.
